Thomas Maloney Online

I’ve been thinking about online advertising lately. Whenever I try learn about something, I first focus on 1. what problems exist and 2. finding the right questions to ask. I’m thinking there might be a problem in the way online advertising is priced. A lot of the internet depends on advertising today.

Is there an inefficiency in the way online advertising is priced?
How do you price online advertising?
Are there any problems with the current pricing methodology?

To give some more context, I’m specifically concerned with blogs. Let’s say I have a blog, and a readership. I want to display advertising but don’t know what to charge. I can charge based on how engaged my audience is to my site and the size of my audience, but is that the right way? Is there a best way? There is no consensus on a engagement metric, I think. I’m going to have think about this more, but meanwhile, check out what Wikipedia has to say: Online advertising.

Last night I attended a Geek Dinner for Hugh MacLeod organized by B.L. Ochman. It was a small but successful gathering at Two Boots, a pizza parlor in the dining concourse at the bottom of Grand Central. (My review: thumbs down, pizza baked with cornmeal?!) I learned from Hugh that there are 11 million Irish passports, but 3 million people living in Ireland. (The extras are dual-nationals.) It was a pleasure talking with Marshall Sponder about web metrics, something I’m interested in learning about. A bunch of cool bloggers who have interesting things to say. Thanks to B.L. for organizing and Dad for pointing this event out to me.

I stayed at the marvelous CottonTree Lodge in Belize from Feb 18 - Feb 25. I have many pictures, videos, and details to tell. But I wanted to let the world see the cutest pair of dog and cat I’ve ever seen, Buddy and Mr. Miss. Watch the video below.

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